Second, the smartphone industry becomes increasingly fractionalized with major players churning out devices that bundle together different product characteristics which cater to different market segments.

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Second, the smartphone industry has become increasingly fractionalized, with major players churning out devices that bundle together different product characteristics, and cater to different market segments.

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An international business faced with a semiglobal market environment where consumers derive value from a bundle of global and local product characteristics must harmonize its strategy.

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In the aftermath of the Asian financial crisis, Coca Cola (NYSE:KO) switched from a globalization to a localization strategy that localized the wrong product characteristics like branding.

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We now have far more precise data than ever before, and the ability to drill down as many as 1200 characteristics of product purchasers.

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But one of the few characteristics Arab states have long shared is the "freedom deficit, " the product of decades of authoritarian rule.

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Administrators can use "nerd knobs" in the product's management system to control what may be searched, and shape results around characteristics such as when or literally where, geographically speaking, a document was created.

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Not being the product of crosses between the inbred strains, the second-generation crop would not necessarily have the desired characteristics.

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