Customers have seeming unending choices in product and customization.
FORBES: Are We Walking The Dark Side of the Web?
Uses could range from manufacturers engaging focus groups in a much more hands-on way at an early stage of product development to mass customization or individual use of the machines.
CNN: Robot bartender takes orders via smartphone
Ultimately, the current and future value of the product suffers with each additional non-critical customization option.
FORBES: The Times Are Changin': The Evolution Of Enterprise Software
The illustration below depicts how just four customization options can result in 16 variations of a single product.
For B2C, the variety is endless, but product offers should be tailored to each channel to aid tracking and allow customization.
FORBES: Add 'Inbound Marketing' to your Marketing Options List
应用推荐
模块上移
模块下移
不移动