She joined Xerox in 1980 as a mechanical engineer summer intern and later assumed roles in product development and planning.

WHITEHOUSE: The White House

After a long tenure at Ford, Krafcik joined Hyundai in 2004 as vice president of product development and strategic planning.

FORBES: Hyundai's Crafty John Krafcik And His Last Major Challenge

"We realized we had a premium customer sitting in economy class who would appreciate and purchase an on board culinary experience, " notes Russ Brown, U.S. Airways' director of product planning and development.

CNN: Economy class goes gourmet

Globalize the total value chain (product planning, product development, approval, procurement, production, and sales).

FORBES: Connect