In this instance, biotech execs appear to understand that product differentiation matters, especially to payers.
Ideas around product differentiation, value innovation, and whole Blue Oceans are devoted to it.
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Innovation is a growing source of such product differentiation, says Mr Baumol.
Product differentiation through quality ingredients and novel flavours mean "that it does actually taste better and, therefore, we don't mind", says Vince Mitchell.
Even if the Pledge did not exist, GOP advocacy of carbon taxes would destroy much of the product differentiation that gives people a reason to vote Republican.
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The race for product differentiation and fatter profit margins has even birthed some strange bedfellows this holiday season: Exclusive brands that are the result of partnerships between two retailers.
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Further, aggressive competition in the auto and home insurance industry has caused insurance writers to appeal to consumers on policy pricing, as there is little product differentiation among auto and home insurance policies.
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"We are very pleased to have resolved our patent licensing issues with RIM and reached this new agreement, while maintaining Nokia's ability to protect our unique product differentiation, " said Paul Melin, Nokia's chief intellectual property officer.
But functional product differentiation is exactly what the rivalry between the Airbus A380 and the Boeing 787 Dreamliner is all about: Two companies with fundamentally different products, based on diametrically opposite visions of the future, engaged in a Hatfields versus McCoys battle with billions of dollars at stake.
This means getting sales people trained on how to articulate the value and differentiation of their product offerings and to qualify and close opportunities.
They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.
So the next time you are hiring a new team member, looking for differentiation in a brand or product or even hiring an ad agency, ask yourself if the people or the ideas you are working with are predictable.
Duplication now exists around voice command, chat, picture editing, video editing, music handling and it seems that with every new version, Samsung is bringing more of its own apps to the product line, a great idea from a differentiation standpoint but one that may ultimately benefit Samsung much more than it does Google.
Because the end product the crop is a commodity, differentiation between one farm and another is difficult to achieve.
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In my next blog, I will write about product lifecycle analysis sustainability reporting how it can be the reason for differentiation in a busy market space.
However, in an era of ever expanding content and content size product developers may want to consider fattening up their offering to create market differentiation and to meet the needs of mobile business and professional users.
Such differentiation is especially important in cutthroat categories where many of the top players sell pretty much the same product.
"LTE is the future of mobile communications, and faster data networks will become a key area of differentiation for consumers when choosing their mobile devices, " said Kevin Ho, President of the Handset Product Line of Huawei Device.
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