Dr Janusz Zwiazek has requested access to documents, productlabelling and test sample results after Irish authorities concluded beef products imported from Poland were contaminated with horsemeat.
It is pushing for a stiff labelling law under which a product could only claim dairy attributes buttery taste, creamy consistency, cheesy flavour if it contains those products.
"This research shows that there's still more work to be done with consumer advice, product innovation and take up of energy-efficiency labelling, " he said.
If a company hears that false rumours are spreading about a product, it would not hesitate to take out advertisements or place new wording on the labelling to address those fears: it is just common sense.