We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product life cycle.

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Also emphasized in this strategy is a more robust risk assessment component that incorporates product life cycle analysis and ethical, legal, and societal implications of nanotechnology.

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The product life cycle of many models can be measured in weeks, at a time when more than 87 million Americans now own smartphones, according to a comScore report issued in November.

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The need or desire to replace products quickly and a shorter product life-cycle are a consistent drain on wealth.

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The other thing that we have going for us is the perspective that we're looking at a 10 year product life-cycle.

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In the process, though, it fractures the product life-cycle for systems built by those private companies, raises overhead costs on remaining work, and in general make the companies less competitive.

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For example if a car manufacturer spots a rise in interest in cabriolets tied to the growing adoption of Spotify, then creating a cabriolet model with superior surround sound with the lid dropped, is a potentially valuable micro-market, one among many they might encounter in a six year product life-cycle.

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When a company has to take back a product at the end of its life cycle, it thinks differently.

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While Huber knew next to nothing about wireless technology when he took on Project Beacon, he did know that any successful wireless product-development cycle would have to move much, much faster than the usual automotive life cycle.

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