Some of the more daunting aspects of starting a business can be the endless toil of logistics, finding funding, hiring the right people, making the right connections and this all while staying on top of your product development and quality control.

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Sometimes that means coming up with more creative and smarter consumer-relevant solutions that link top product quality to the shared responsibility of producers and consumers.

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This is a shame because you can't then guarantee the quality of the product and, on top of that, you lose the emotional connection to the food ... it becomes more like a commodity.

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Mr Howells said the plant had a strong track record of supplying lamb all over the world, and had expertise in producing "a top quality product".

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