Sometimes that means coming up with more creative and smarter consumer-relevant solutions that link top product quality to the shared responsibility of producers and consumers.

FORBES: Sustainability

This is a shame because you can't then guarantee the quality of the product and, on top of that, you lose the emotional connection to the food ... it becomes more like a commodity.

CNN: Indian master chef gets fresh at 'world's best restaurant'

Mr Howells said the plant had a strong track record of supplying lamb all over the world, and had expertise in producing "a top quality product".

BBC: Welsh Country Foods meat plant workers finish last shift