Thus, the company can sell to consumers in China, refine its product positioning, and then move to other markets if prospects look promising.
It has a staff of over 50 and they provide hands-on assistance to their portfolio companies such as with product positioning, user interface (UI) design and scaling.
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The Nano's marketing problems began with its product positioning.
We took a hard look at the make up of our team expertise, market opportunities, as well as product positioning and began to boil down a Failure Manifesto, which was a list of declarations of what we would and would not do next.
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The company likens its product's positioning to Pure Digital Corp's popular, compact, simple and affordable Flip video camera, which has succeeded in the face of digital cameras that can capture video of comparable quality.
Besides being aggressively priced, the Mac mini comes with Lion, Thunderbolt, new Intel Core processors (including a high-end i7 model), and AMD Radeon graphics, positioning the product for the most demanding video applications.
Mohan Sahwney has provided excellent material in this regard in our past classes through his lectures, especially the creation of a solution resumes that explain the jobs your product does developing a positioning framework.
For the uninitiated, each week two teams of celebrities are challenged to solve a business problem, such as positioning a new product, raising money, creating an event or producing a product promotion.
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These are the environments where you really need extended planning to ensure proper positioning before launching the product.
Despite challenging market conditions, Broadcom's product pipeline is stronger than ever, positioning us for continued success in the communications semiconductor space.
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Apple, Jobs' secretive computer and gadget company, has been quietly positioning millions of units of a mysterious new product--almost certainly the new iPhone--in key markets since March.
But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.
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