So our mission is to get to know those customers, get to understand what is important to them from a product, solution and service support standpoint.

FORBES: Symantec's Steve Cullen Launches New SMB Initiative

This ability to envision new combinations of cloud-based solutions and create new ways of performing end-to-end processes presents companies with new opportunities to be innovative in new-product development as well as in service and support.

FORBES: Cloud Computing Now Makes It Easier (and Cheaper) to Innovate: Study

Kodak said it will honor existing product warranties and provider technical support and service for its cameras, pocket video cameras and digital picture frames.

FORBES: Connect

And customer surveys consistently show service and support is more important than the product in purchasing decisions.

FORBES: Don't Waste Innovation on Products

The course will combine presentations with practical examples, technical visits, as well as the application of service design and consumer touchpoints in the field to support and ensure successful biodiversity-based tourism product development.

UNESCO: Call for South East European applications to the Training course on Tourism and Biodiversity | United Nations Educational, Scientific and Cultural Organization