But Apple avoids acknowledging that the by-product of tracking all the towers and hotspots around an iPhone user is that his or her approximate location is tracked, too.
To Lazerow and his product team, that means offering continuous tracking and retargeting that automatically improves campaigns in real time without the need to manually update campaign parameters to include new performance data and users whose contact info flows in after the campaign starts.
But analysts and investors who have been tracking the field predict the company would release a product with many different functions and that the device would work closely with the iPhone.