He likens it to the way a Hollywood film might be very different from the original script - and that Shakespeare was unusual in getting control of the production process.

BBC: Shakespeare 'first great writer entrepreneur'

The complaint claimed that "Anheuser-Busch employs some of most sophisticated process control technology in the world to precisely monitor the alcohol content at the final stages of production, and then adds additional water to produce beers with significantly lower alcohol contents than is represented on the the labels".

BBC: Budweiser and Bud light bottles