The year 2013 will not be easy for investors, but it need not be traumatic or profitless.

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Not surprisingly, behind them there is a queue of tiny, profitless Internet companies jostling to go public.

ECONOMIST: When the bubble bursts

Without the ability to control those costs, Netflix was doomed to profitless prosperity.

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The real downfall for analysts came in 1995, when then-profitless Netscape Communications went public, doubling in price the first day.

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According to the IATA (International Air Transport Association) 2013 is expected to be another profitless year for the European airline industry.

CNN: Europe's airline industry on 'knife edge,' says IATA boss

But as venture capitalists refuse to pump any more money into profitless Internet schemes, bankruptcy is becoming the only option for some entrepreneurs.

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Social entrepreneurs are on a mission to solve problems plaguing society, but such altruistic efforts do not force these ventures into becoming profitless charities by default.

FORBES: Doing Good And Making Money

Yes, the company's North American market share is down, but that was deliberate--Ford's CEO decided not to aggressively pursue virtually profitless sales to the rental-car and government-fleet vehicle markets.

FORBES: Fact and Comment

's president resigned over the weekend, just as the fast-growing but profitless blogging platform prepares to sell ads for the first time and tries to justify its sky-high valuation.

WSJ: Tumblr's President Resigns

The difference between 2000 and now, he said, is that current deals are being paid for in cash or funded with debt, as opposed to transactions using overvalued stock in profitless New Economy companies.

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While currently profitless, it is generating cash flow.

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