The Trumps promote the project and advise on planning, architecture and marketing in exchange for fees and a cut of the gross sales.

FORBES: The Real Apprentices

The submissions from CMOs and others will form the basis of a book Wind is planning, and insights from the project are already informing marketing education at Wharton.

FORBES: Wharton's 'Advertising 2020' Project Asks CMOs To Help Shape Marketing's Future