Even though prom dress season runs this month and next, it's easy to see how Wilkenfield could get sidetracked by Derby season.
Tancer points out that since 2005, for instance, searches for "prom dress" have spiked in January, long before retailers began their advertising push for prom apparel in March.
People from all over the country, as well as a Hollywood marketing firm and a prom dress company in New England, contributed gowns to the event, held in a neighborhood devastated by flooding.
Its technology vaporizes germanium sulfide and cools it into 20-30 nanometer layers that, as they're combined, turn into nanoflowers: elegant structures that might look like the carnation on a prom dress or tuxedo, but are really energy storage cells with much more capacity than traditional cells occupying the same area.
Zachary Hobbs, principal of Sunnyvale High School near Dallas, spent weeks creating the dress code for prom last school year, trying to be thorough.
Cedartown High took steps to create a dress code, with input from the prom committee made up of teachers and students, after two girls wore revealing gowns to the homecoming-court presentation last fall.
At the 85th Academy Awards, Jennifer Lawrence transformed herself into a Parisian Prom Queen when she chose a strapless Dior Haute Couture dress.
FORBES: Hollywood Star Jennifer Lawrence Wins Oscar, Wearing Dior Haute Couture Gown
Who you bring to the prom is under as much scrutiny as the hem of your dress.
Morris, 64, wore a yellow dress with long white gloves to her high school prom in 1967, colorful dresses in the late 1960s weren't too appealing to her.
CNN: Mad men, mad 'dos: What the late '60s really looked like
Girls, instead of buying a pricey dress you may never wear again, take a page from your prom date and try a rental.
For prom, students have to sign a document acknowledging they will abide by the dress code or be turned away at the door.
The group has held smaller dress giveaways in recent years to help kids from down-and-out families afford prom night, but this year's event took on new significance after the storm damaged or destroyed tens of thousands of homes in New York, New Jersey and Connecticut.
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