Wardrobing peaks during mid-fall (Halloween costumes), late January (big-screen televisions for the Super Bowl) and late-spring (prom dresses).

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As a whole, branching out beyond prom dresses was a smart move for the brand, which filed for bankruptcy protection more than a year ago and is now owned by Steve Madden.

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The tireless 71-year-old designer, best known for punky prom dresses and a lot of pink, introduced her fall collection as a theatrical exercise video for the Style Network program "Betsey and Lulu, " which follows the lives of Johnson and her daughter.

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This past weekend, I saw a story with a photo of an elderly woman sitting at a sewing machine working on prom dresses and the article went on to say that she has to work in order to supplement her Social Security.

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Usually, they will take off their abayas and wear sparkly prom-style dresses.

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Morris, 64, wore a yellow dress with long white gloves to her high school prom in 1967, colorful dresses in the late 1960s weren't too appealing to her.

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Party dresses are in demand for the holidays and for prom season.

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