Much work had been done in the days before the game to promote friendship between the two sets of supporters, 20 years after the Heysel disaster.

BBC: SPORT | Football | Europe | Trouble mars Juve-Liverpool match

Follow that line, and independence sounds like a progressive act to promote friendship between the yeomen of England and the brave hearts of Scotland, liberating two ancient cultures from the moth-eaten baggage of imperialist, embittered Britishness.

ECONOMIST: Bagehot

Coke recently rolled out special vending machines in Argentina to promote International Friendship Day.

FORBES: Promoting Wellness vs. Illness: It's All About We vs. I

He aims to promote peace, friendship and free navigation on the river.

BBC: Minister takes the Danube plunge

Although much has changed since 1961, our mission to promote world peace and friendship through service remains the same.

WHITEHOUSE: Commemorating 50 Years of Peace and Friendship Through Service | The White House

Its performances help promote and reinforce religious and spiritual values, altruism and friendship while preserving old traditions, national culture and Iranian mythology.

UNESCO: Intangible Cultural Heritage