It also opens the door for video integration into Promoted Tweet advertising campaigns across Twitter.

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Members of an organization can log in at any time, create a message and instantly push it to a global audience as a Promoted Tweet.

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If so inclined, a brand could blast out a Promoted Tweet to female Blackberry users in Tanzania whose interests include enterprise software and college basketball.

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Companies will be able to compare, say, price and projected reach of a Twitter Promoted Tweet versus a Facebook Promoted Post, buy ads, then run analytics reports to see which campaign delivers better.

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But it appears that one savvy advertiser is using it in a promoted tweet (a recently introduced Twitter ad product where an advertiser can purchase the tweet that automatically appears at the top of a given search).

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Visually, the Promoted Tweets in the timeline look similar to a regular tweet, complete with a profile image, text, links and hashtags.

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