The program lets marketers express their interest in Promoted Tweets, Trends or Accounts.
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Accordingly, a necessary focus of Promoted Tweets is to explore ways to create value for our users.
They are, reportedly, very happy with the results of things like promoted tweets, promoted accounts and promoted trends.
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He says there 1-5% of engagement depending on the promoted tweets, trends, accounts.
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Twitter is exploring a new addition to its Promoted Tweets ad platform.
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The average Twitter user will see this come into play in the promoted tweets and accounts recommended to them.
Twitter is currently working on a plan to regularly incorporate promoted tweets prominently in users' accounts, the company has said.
Whereas before Promoted Tweets had to be placed one-by-one, now entire campaigns can be drafted, scheduled and bought from one screen.
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Visually, the Promoted Tweets in the timeline look similar to a regular tweet, complete with a profile image, text, links and hashtags.
Its promoted tweets are becoming more focused on users who may actually click the link, and Twitter has a strong partnership with Pinterest.
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Companies like Starbucks and Best Buy have been using the new platform which displays the promoted tweets at the top of search page results.
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Finally, publishers selling their own promoted tweets are doing some of the difficult groundwork necessary to bring ad dollars to Twitter in the first place.
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And as Promoted Tweets and other forms of native ads become more prevalent, users may come to resent the intrusion on their personal streams and news feeds.
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Fast-forward less than two years and Promoted Tweets, along with equivalents from Facebook and other social networks, are now officially among the fastest growing sectors of online advertising.
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Earlier this year, Twitter said 80% of advertisers use the ad products more than once, and the engagement rate for Promoted Tweets averages between 3% and 5%.
There have been some 80 large advertisers that have signed on to Promoted Tweets and Promoted Trends in the eight months since they were introduced to less than rave reviews.
At the same time, the company had to come up with ad formats such as promoted tweets and promoted trends that worked on tiny screens without unduly interrupting that experience.
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The survey also found that a large majority of people who have seen Twitter Promoted Tweets in the past 12 months said they hurt or had no impact on their perception of the brand advertised.
Twitter is also considering placing its Promoted Tweets in the main timeline of Tweets, FT Technology recently said, as well as developing offers similar to Groupon and new tools that would allow advertisers to pre-schedule posts.
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Promoted tweets, promoted trends, promoted accounts.
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In Q4 Twitter will release an API for large advertisers to automate and publish ads in bulk directly onto the service, starting with Promote Tweets and Promoted Accounts, Reuters reported.
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