All rich countries subsidise their film industries to some extent to protect them against the Americans.

ECONOMIST: Films and tax relief

There has been speculation about how Rupert Murdoch would seek to protect the bulk of his business interests, which are in television and film, from the reputational and financial damage being caused by the hacking and alleged bribing scandal at his UK newspapers.

BBC: Would BSkyB be protected by News Corp break-up?

It seems that the marketing for the film, a fable by Dr. Seuss about the need to protect the environment, did its job.

FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'

It may sound like action-film overkill, but some of the wealthiest people turn to such elaborate protection systems to protect their families and valuables.

FORBES: Platinum Protection