The funding is aimed not only at finding a suitable asteroid to explore, but also at "protecting the planet, " Bolden said.

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For Daytner Construction Group (DCG), a high-growth, woman-led business, purpose includes consideration of profit, people, and planet in ways that take the company to ever higher levels of success while helping its people be their best and protecting the planet.

FORBES: How Purpose Drives Revenue

It is a future where we must strengthen our collaboration on critical environmental issues: cleaning up our air, land and water, fighting for environmental justice to relieve the burdens of pollution in poor and minority communities, protecting the planet we all call home and safeguarding the creation that has been given to us to steward.

WHITEHOUSE: EPA Administrator Lisa Jackson Delivers Keynote at the National Council of Churches' Centennial Gathering | The White House

Protecting the poor and respecting our planet and the resources it provides is an ethical and scientific imperative.

UN: Secretary-General

Promoting our energy independence while protecting our planet from the harmful effects of climate change.

WHITEHOUSE: The White House

The Blueprint for Ocean and Coastal Sustainability, an inter-agency set of ten proposals aimed at protecting a key resource for the future of the planet, has also been prepared.

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Moreover iron, which gives the planet its characteristic hue, would naturally cling to the varnish, protecting interior organisms from the harmful effects of intense ultraviolet radiation from the sun.

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