Death and taxes are proverbially inevitable, but they need not so often be synonymous.

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Proverbially, the ancient Greeks were great originators, the ones who came up with the brightest new ideas in art and science.

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But comparing those numbers is, proverbially, like comparing apples and oranges.

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America's proverbially litigious culture makes all players in the public arena, be they government agencies, companies or schools, intensely keen to delimit their responsibilities, and within those limits to minimise the risk of liability.

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Among the 1, 000 non-marketing folks, it was pretty obvious that they all want and enjoy a brand to proverbially pull up the chair and tell them a story as they are also attempting to sell them something.

FORBES: Dear Brands, Tell Us A Story - Love Consumers