After all, what is providing a good user experience but another way of saying that you want to provide good customer service?

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Failure to provide good customer service or a good product at this stage often results in a decrease in the customer base, forcing the entrepreneur back to step one to find customers to purchase their product.

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The strike is organised by the Communications Workers Union (CWU) who claim such conditions hinder employees' ability to provide a good customer service.

BBC: BT workers go on strike