For example, systems should provide information that would be useful to sales people such as accounts receivable, the number of new customers added, the number of customer sites using our product, when a new product is coming out, or why a customer is leaving.

FORBES: WhiteHat Security's Organization Scales With Its Customer Base

The hall is half empty, yet seems too small for his ambitions: "We think we've found the next great market -- the ability to provide information to everybody, everywhere, anytime, and to automate sales and marketing of services, " he says.

FORBES: Database evangelist

Obama could demand that agencies provide data for background checks that are supposed to accompany gun sales, ensuring that information included in the checks is as "comprehensive and complete as possible, " Democratic Rep. Mike Thompson of California told CNN.

CNN: Details emerge on gun control proposal coming Wednesday