Scientists at Lilly say that Cymbalta may be more effective than Prozac ever was.
Many fear a repeat of Eli Lilly 's surprise loss of Prozac, its best-selling drug.
We junk these old canards and seek our salvation in Web chat, Prozac and cigar sex.
Xigris, of course, won't be enough to make for the Prozac shortfall on its own.
Prozac is now off-patent and is not a significant source of revenue for the drugmaker.
Indianapolis-based Eli Lilly has been battered since the patent on Prozac expired last year.
Once Prozac became generic, the company's ability to collect revenue from that deal mostly disappeared.
Right now, Prozac isn't just the company's biggest moneymaker--it's one of its biggest potential liabilities.
Still, Wellbutrin has remained a minor drug, making only about one-fifth the sales of Prozac.
Prozac has been on the wane anyway as newer and cheaper antidepressants erode its market share.
Recent research has suggested children who use Prozac are at greater risk of suicide.
The question, then, is whether Zyprexa can make up for the loss of Prozac.
Prozac, once its bestseller, probably will be hobbled by generic competition starting in the fall.
Lately, Lilly has ramped up a heavy television advertising campaign for the once-weekly Prozac.
It's a part of my daily routine, along with Prozac and Cheerios (all equally delicious).
Prozac itself ranks 15th, having been replaced by more effective options with fewer side effects.
It could become the first totally new type of antidepressant since Prozac came out in 1987.
No wonder it took Lilly 15 years to develop Prozac, its bestselling anti-depressant.
Prozac, in its white gelatin coat, has been lightening up dark moods since its introduction in 1988.
In order to stay in contact with doctors, Lilly needs to keep marketing its Prozac to them.
Hassan says to expect a Prozac-like decline with most of the drug's sales vanishing to cheap copycats.
Eli Lilly's Prozac was the first anti-depressant of its kind, and won good publicity for that reason.
Both of those drugs--Prozac and Claritin, respectively--now bring in less than one-tenth of the revenue they once garnered.
It's easy to conclude that the public image of Prozac has helped fuel social acceptance of antidepressant use.
Barr will probably have exclusive rights to the generic fluoxetine, the chemical name for Prozac, for six months.
If it does not, he writes, shares could drop 30%, just as they did on the Prozac news.
With Return to Paradise, temptation takes the form of a Prozac capsule rather than the apple of knowledge.
Prozac and its descendents turned out to be anything but wonder drugs, though they do help many patients.
Not surprisingly, Prozac has also become a source of material for film directors.
Sidney Taurel could be forgiven if he becomes his own best customer for Prozac for the next two years.
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