And while the public perception of BP's crisis management may be negative, the reality of what the company has done is much different.
As is the customary standard operating procedure when it comes to crisis management for any public figure, Rodriguez has secured the services of a high profile attorney (Roy Black) and public relations firm (Sitrick and Company).
FORBES: Alex Rodriguez's Greatest Loss Could be His Yankee Legacy
One of the toughest challenges of sound crisis management is to reassure the public before the real facts are at hand.
FORBES: E. coli Outbreak Underscores U.S. Food Safety Leadership
You could pay a fortune to a public relations agency skilled in the art of crisis management--or you can take triage into your own hands.
Crisis management experts know that customers and the general public are more likely to judge an organization by how it handles a problem than how it got into the problem in the first place.
While I can respect that such communications are not, typically, for public consumption, Ari finds himself in a position where his crisis management firm is in need of some crisis management and, as any PR executive will tell you, the best crisis management usually involves simply telling the truth as quickly as possible.
FORBES: With Friends Like Ari Fleischer Did Komen For The Cure Have All The Enemies They Needed?
Long before competitors caught on, Wren started putting Omnicom into less glamorous operations--direct-mail marketing, public relations, even, most recently, a company that provides crisis management and executive-protection services--to provide revenue during the inevitable dips in the ad business.
"Mr. Kan is a skillful politician when on the offensive, forcefully breaking through and overcoming barriers but crisis management and day-to-day communication with the public is not an offensive skill, " said Yukio Edano, Mr. Kan's chief spokesman during the height of the crisis, told reporters last month.
Public relations giant Burson-Marsteller, a WPP member company, specialises in image and crisis management for major companies and governments.
The move comes on the heels of European-wide steps last Thursday to address top management pay, which has been a lightning rod for public anger across the world since the financial crisis.
应用推荐