Some airline customers may not be fragrant paragons of exquisite taste, but attacking them online is a public-relations (PR) disaster that raises the question of whether the two firms have done enough to educate staff about acceptable use of the internet.
Shari Bayer, owner of culinary and hospitality PR company Bayer PublicRelations (BPR), started out in restaurants, went to culinary school, then landed at a PR firm before realizing she really wanted to work for herself.
How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.