For many years, as Microsoft grew, Bill Gates eschewed publicrelations and politics as tawdry activities unbecoming of a pure entrepreneur only to find himself up to his eyeballs in government law suits.
Midnight's Children has yet to find a distributor in the country that it is about, so the film's publicrelations machinery kept the Indian press at bay during the promotional activities in Toronto.
Adept publicrelations and the sophisticated use of social media, for example, are becoming mainstays of the marketing activities of many venture capital firms.