New York public relations man Donald Middleberg is building a business selling advice on how to handle Internet-related problems.

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He's the public relations man at the local Air Force base who issued the quickly retracted "flying saucer" statement in 1947.

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When he agreed, Lord Chadlington, its chairman, who is a Tory public-relations man, did not come alone.

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Since Josh Bolten took over as chief of staff, the White House has seen the appointment of a Wall Street giant, Hank Paulson, to run the Treasury, the arrival of a slick media man, Tony Snow, to run public relations, and advances in Iraq.

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Asked about reports that congressional Republicans are concerned about some of the public relations tactics employed by the Bush campaign, Gingrich defended the campaign's top man in Florida, former Secretary of State James Baker.

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Gregor Gall, professor of industrial relations at Hertfordshire University, says the fact this dispute is taking place in the public sector makes having the man on the street onside even more important.

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