The event was convened with the purpose of creating a new blueprint for non-broadcast public service media for the UK and beyond.

UNESCO: Public Service Media

The idea for Bagram Batman emerged from a brainstorming session in the bullpen, the small office where military broadcast journalists think up ideas for public-service announcements.

WSJ: A Superheroic Caped Crusade to Keep Troops Safe in Afghanistan

Public Service Media (PSM) is media which fulfils the same public purposes as public service broadcasting, but uses digital media and platforms, including the Internet, instead of broadcast television or radio.

UNESCO: Public Service Media