But it is not just tycoons and celebrities who are pulling out all the stops.
During the 2010 preholiday season, retailers are pulling out all the stops to exceed 2009 sales and profits.
As predicted, Kim and the Kardashian clan are pulling out all the stops.
The government is pulling out all the stops to get these projects approved.
Bonny Doon, based in Santa Cruz, California, isn't the only wine producer pulling out all the stops to catch consumers' attention.
With uncertainty high, charities are pulling out all the stops.
Handset-makers and carriers have been pulling out all the stops to match or one-up the iPhone, which has quickly grabbed a 25% share of the North American smart-phone market.
But after some tough sledding, the auto industry seems poised for a rebound, and car makers are pulling out all the stops to create fuel-efficient, fun-to-drive, attractive and affordable vehicles.
Black Ops 2 is pulling out all the stops to keep the series fresh, setting the game in the future where new weapons and killstreaks are invented out of non-existing technology.
The Clinton administration is pulling out all the stops in an effort to convince a skeptical Congress and a divided American public that sending troops to Bosnia to help maintain peace is a good idea.
CNN: White House and Congress set to battle over budget and Bosnia
And, the reality star is pulling out all the social media stops to make sure you tune in.
FORBES: Kim Kardashian's Super Bowl Ad: How the Reality Star Built Hype on Facebook and Twitter!
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