The companies, in survival mode and out of pure self-interest, jump at the chance, as even a weak government case can destroy them.
And this beneficial outcome follows, remember, on the extreme assumption that voters act not out of concern for the greater good, but out of pure self-interest.
An astute blend of principled involvement and pure self-interest on the part of African and Western governments can yet rescue Zimbabweans from the combined tyranny of Robert Mugabe and the Zimbabwe African National Union (ZANU) that oppresses them.
This new preparedness to question the role of central banks comes alongside a renewed interest in pure-form Austrian economics, which we covered on Radio 4's Analysis programme a year ago.
"I had no interest in pure mathematics and wanted to go beyond it and look at a phenomenon which is happening in nature for the benefit of mankind, " says Tulsi on his decision to join IISc.
Finally, bank stocks are a pure play on rising net interest margins.
Are we now turning out children who are competent readers but who have little interest in reading for pure pleasure?
Whether from pure benevolence or corporate self-interest, United has gone through the trouble of not only finding a way to support worthy organizations but drawing attention to them and staking its own reputation on them.
It may be that Apple has determined that what they have or will soon license is sufficient for most users, and that high-quality paid content (on which they have an advantage over Google) is of more interest to their users than pure information, but that remains to be seen.
FORBES: With The iPhone 5, The Style Is The Substance. What's Wrong With That?
Also Mr de Guindos is planning to provide this capital in the form of five-year debt convertible into shares rather than as pure shares - and would charge the banks interest at twice what the government has to pay to borrow for five years.
But Implant Sciences is a pure-play whose unique, patented technologies have started to stir investor interest.
Strong, who's married, has acknowledged having a physical relationship with Wright after helping her launch her Pure Vida fitness studio by co-signing for her lease and loaning money that was repaid with interest.
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