Professor Paul Matthews, a neuroscientist at Oxford University, says a mind-reading machine is pure science fiction.
And of course, using Roswell, NM as home base makes it all more science project than pure science.
The price makes the 14 May launch the single most valuable flight for pure science in the history of European space activity.
The specter of corporate exploitation of pure science loomed large.
"It used to be more taboo, and there were some questions of business getting in the way of pure science, " says Marjorie Hunter, director of the University of Rochester's Office of Technology Transfer.
"It is pure science fiction to say we can change the rate of aging in an organism as complex as ours, " argues Thomas Perls, a geriatrician at Boston University Medical Center who studies centenarians.
Science, pure and applied, had been in his background a long time.
The rat analogy comes from modern economics, a discipline that classes itself as lab science, precious and pure.
Pioneers in science only rarely make discoveries by extracting ideas from pure mathematics.
Of course, the fact that science has not, to date, shown conclusively that chocolate - pure or impure, in bar-form or egg-shaped - causes acne is unlikely to stop adults using the threat of spots to try and slow down their children's intake.
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