While there are plenty of repeat offenders I could put on this list, these five wordsin particular continually do more harm than good for businesses both fledgling and established.
Although I would not dispute the need for the four qualities you put forward, the words you use to explain them in this article suggests to me a cold astute clinical clever person who has identified the factors of a successful formula and applies it rigorously in a process way to people and things.
This learning process leads to what we shall call tacit knowledge a feeling for what you are doing that is hard to put into words but easy to demonstrate in action.
Ernst Loosen, a top winemaker in Germany's Mosel region, home to some of the most famous and most aromatically intense Rieslings in the world, has long acknowledged English as a necessary marketing tool and has put English words on his labels for years.