Why didn't you put LeBron on Carmelo at the end of Game 4?

WSJ: 49 Questions for John Tortorella

When you put your character on the reader, it unlocks the character in the game, and actually unlocks worlds within the game that are unique to the character.

FORBES: Bobby Kotick On Hatching Skylanders: Spyro's Adventure

If you focus the game in the right way and put the right realistic elements into it, you can provide training on specific types of tasks.

FORBES: Magazine Article