If he were to conclude that it is pretty difficult to create a homogenous culture of putting the customer first in an organisation that contains both a giant retail bank and a giant investment bank - and my impression is that he is sceptical such a culture can be nurtured and firmly rooted - would that reinforce the case for breaking up Barclays?

BBC: Could Barclays�� review spur break-up of bank?

By putting the customer, or the employee, first, Ford rejected the obsession with shareholder returns that, much later, brought companies such as Enron to grief.

WSJ: Book Review: I Invented the Modern Age | Henry Ford

In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.

FORBES: Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter