What is not included on any platform (Android, iPhone or Windows) is a built-in QR code scanner.

FORBES: Why QR Codes Don't Work

The 9 million users of the most popular QR code scanner for the iPhone scan just 4, 000 QR codes per day.

FORBES: When The Web Meets The Real World: Moving Beyond QR Codes

Paid QR code scanner apps generally do away with this advertising, however they require annoying updates to be made and of course require small fees.

FORBES: Why QR Codes Don't Work

Leverage the QR code technology so that I can easily wave my phone over a scanner and buy something.

FORBES: BlackBerry Made Me A Loser. But Could Microsoft Make Me A Winner?