Rio de Janeiro is adding something new into its trademark black-and-white mosaic pavements: QR codes.
In Leicester QR codes are being used to promote the cultural quarter and National Space Centre.
For example, we incorporated QR codes into our print advertisements and signage at counter.
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Also, tourists should be familiar with QR codes and be willing to use them.
And perhaps most important, marketers have only now worked out how best to use QR codes.
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Archrival's research echoes the findings of several other studies involving consumers and QR codes.
There are several alternatives to QR codes, but so far none has shown much promise.
In the meantime, QR codes will continue to flag stuff that most people probably want to ignore.
This app allows users to access bar codes and QR codes to scan for payment or admission.
The stores are actually posters on bus-stops with QR codes on each image of a DVD or Blu-Ray.
Some 18% of smartphone users have used QR codes, and about half of that is in the store.
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Again and again we see companies launch full-scale campaigns that include QR codes which lead to desktop sites.
For the past few years, a number of artists have taken QR codes to the streets in various ways.
The QR codes link to online text, audio and video about specific locations.
Over the past year, QR codes have quietly slipped into the marketing mainstream.
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The 9 million users of the most popular QR code scanner for the iPhone scan just 4, 000 QR codes per day.
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And then there are security risks: QR codes can be used to spread malware, or as part of phishing scams.
For starters, tourists simply may not know what QR codes are or that they are meant to be scanned with smartphones.
Some even forbid you to bring business cards, using new technology to permit you to connect through QR codes using smartphones.
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For marketers, QR codes bridge the gap between offline and online worlds.
ECONOMIST: After many false starts, QR codes are finally taking off
Other technologies such as QR codes, augmented reality and smartphone apps are already competing to make virtual shopping and mobile payments a reality.
And it will also take integration of technologies such as NFC, localization, barcode scanning and QR codes to drive personalized offers in real-time.
At Walmart, QR codes next to 3D toy graphics allow holiday shoppers to scan and make a purchase directly and receive free shipping.
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We're excited to be helping enterprises and their people drive revenue using the latest mobile marketing technologies such as Passbook, QR codes and NFC.
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Companies can also use the QR codes generated by Sourcemap on products, to give consumers the ability to easily trace where items are sourced.
Shropshire Council's business development manager Dominic Wallis said the QR codes could be changed far more easily than traditional plaques and offer much richer content.
The ReapSo mobile application lets you scan unique QR codes (called ReapTags) placed on a website or within a physical business to unlock a reward.
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Not only are we collecting data from within the Scan ecosystem, but QR codes generated on our site track analytics regardless which scanner was used.
Personally, so far I've been mostly underwhelmed by QR codes, too.
Employers are also starting to experiment with the next frontiers of mobile recruiting: using QR codes and text-messaging, two capabilities that are specifically geared to smartphones.
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