Archrival's research echoes the findings of several other studies involving consumers and QR codes.

CNN: Why QR codes aren't catching on

According to comScore, another research company, more than two-thirds of Americans and Europeans who scan QR codes do so in order to obtain information about a product.

ECONOMIST: After many false starts, QR codes are finally taking off

According to comScore, which conducts research on the digital world, only 6.2% of the US mobile audience scanned QR codes in June 2011, which suggests that the general public is not yet aware of, or interested in, QR codes.

BBC: Rio de Janeiro brings QR codes to its streets