It's a strategy pioneered by Quaker State's former chairman, Herbert Baum, albeit with mixed results.

FORBES: Oreos and lubricants

And Pennzoil-Quaker State, like Nabisco, has two of the best-known brands in the business.

FORBES: Oreos and lubricants

Other notable targets included Quaker State Oil Refining and Chris-Craft Industries, each of which paid millions to buy back their stock from him.

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In the last few years, for example, OfficeMax, Dial, Airborne Express and Pennzoil-Quaker State were acquired at an average 120% premium to Marker's cost.

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In a December memo to analysts, Pennzoil-Quaker State warned that 1999 will be a "transition year, " with 2% revenue growth and a 5.7% pretax, preinterest margin, barely changed from 1998.

FORBES: Oreos and lubricants

Postl sees a similar opportunity at Pennzoil-Quaker State Co.

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Postl's company also owns the biggest of those chains, Jiffy Lube, which will expand to more than 2, 000 U.S. outlets after Quaker State's Q Lube chain is folded into it later this year.

FORBES: Oreos and lubricants

All that market power should give Postl leverage with retailers like Wal-Mart, one of Pennzoil-Quaker State's biggest customers, when he wants to squeeze smaller brands off the shelves to make more room for Pennzoil and Quaker State.

FORBES: Oreos and lubricants