Besides crunching numbers, Jehangir often picks the brains of industry consultants for in-depth, qualitative information.

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In additional to all the hard data, users can share qualitative information: what points or themes worked for them in a one-on-one conversation with voters, for example.

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And so, information is shifting from being qualitative to being binary.

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An abundance of information backed up by figures, which also concerns the qualitative aspects, is apparently increasingly accessible thanks to ICT.

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