That was the conclusion from recent qualitative research involving 10 leading senior marketing executives in a series of in-depth interviews.
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The bid says the project will consist of "drivers and perception qualitative research", "London.gov panel omnibus research", "London.gov user experience research" and an "advertising diagnostics review".
Based on qualitative research methodology, the major solution envisaged remains concentrated and targeted advocacy and awareness-raising among media and advocacy groups, concerned government authorities, parliamentarians and others who influence public opinion.
The evidence of qualitative opinion research suggests that most women see politics very differently from men.
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Are qualitative instructional or research advantages of the not-for-profits great enough to justify the vast cost differentials?
The study, conducted by research firm InsightsNow, combines qualitative, quantitative and ethnographic methods, and tracked user behavior and clickstreams in the US, across mobile web, apps, and other mobile services.
The Welsh Government has commissioned Beaufort Research to carry out a qualitative survey of people's attitudes to an opt-out system of organ donation which comes to some striking - and perhaps counterintuitive - conclusions about this very issue.
What if a true understanding of the customer could be based on hard data instead of a blend of research, piecemeal data points, qualitative measures, and a little bit of instinct?
For more than a decade, the office has encouraged the development and implementation of effective regional research policies, as well as infrastructure development and collaborative networks for qualitative science communication.
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