It's no secret that the CMO position is perhaps the least secure job in top management, with a turnover rate that's faster than major league managers but slower than that among quickservicerestaurant employees.
That differentiation is why a quickservicerestaurant operator like Country Style Cooking Restaurant Chain can be down more than 8% from its Sept. 28 IPO price and the two that priced Wednesday can get huge first-day pops.