He cautioned there were no "quick wins" or "easy options" in becoming competitive because countries around the world are watching the UK, as we are watching them.
And we need radically new ways of funding scientific businesses, who are consistently let down by our banking and investment system which values quickwins over long-term growth.
Other observers have written that the focus on carbon dioxide above all else has been misplaced, since quickwins are available in other areas like cutting methane emissions or black carbon soot.
Executives came to use measures of efficiency that focused on the short term, investing in quickwins in sustaining and efficiency innovations instead of funding empowering innovations that pay off in five years, or often even longer.
Higuain struck once in the first half and twice in quick succession after the break as Diego Maradona's side made it two wins out of two in Group B and fired another warning that they are one of the teams to beat in South Africa.