Even as Quicken Loans soared in 2012, its hometown was spiraling downward at an alarming pace.
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Over the next week, marketers including Carbonite, Quicken Loans, LegalZoom and ProFlowers announced that they would no longer advertise during his show.
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They are now home to among others about 7, 000 employees of Quicken Loans and its related family of companies.
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Their current stable of sponsors includes such companies as Bass Pro Shops, Mobile, Quicken Loans, and Outback Steakhouse to name just a few.
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His companies, including Quicken Loans, Title Source and numerous technology-related startups, have brought more than 7, 000 people to downtown Detroit since Aug. 2010.
FORBES: Dan Gilbert Tops Forbes List of The Richest People In Detroit
As I mentioned in Part I of my refinancing saga, one mortgage phone rep who disappointed me was Stacy at Quicken Loans.
FORBES: How To Refinance Your Home: A Personal Journey Part IV
He also owns the Cleveland Cavaliers and Quicken Loans Arena.
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These no-shows have paid for tickets though as the team recently had its 100th straight sellout at Quicken Loans Arena (most tickets were sold before James made his decision).
You might know him as the founder and CEO of Quicken Loans, the country's largest online home lender, or you might know him as the owner of the Cleveland Cavaliers.
Office Depot and the U.S. Army ended their sponsorships last year, but Stewart-Haas added Bass Pro Shops and doubled the race commitment from Quicken Loans to help fill the sponsor void.
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We are taking actions to coach your mortgage banker and I can assure you that if you were to reach out to Quicken Loans again in the future, your experience would be much different.
FORBES: How To Refinance Your Home: A Personal Journey Part IV
Lest you think Detroit is only for ambitious hipster entrepreneurs, check out how Dan Gilbert, the Quicken Loans chairman and majority owner of the Cleveland Cavaliers, is reinventing downtown with his skyscraper buying spree.
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Enter Quicken Loans: this company got rid of the reams of paperwork, along with the need to meet with a mortgage banker, bringing this process into the 21st century and out of the abyss of average.
Stacy at Quicken Loans quickly quoted rates.
FORBES: How To Refinance Your Home: A Personal Journey Part I
Over the course of a few years, Dan Gilbert has purchased approximately 3 million square feet of commercial space in downtown Detroit, spent almost a billion dollars to acquire and renovate buildings, and moved the entire Michigan-based Quicken Loans staff into these core few blocks.
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