He never gives interviews, and the only photograph of him to appear regularly in the press shows an unremarkable middle-aged man with a quizzical look on his face and his arms folded protectively in front of him.
Some days, the menu is a kooky graphic collage, and until recently the bathroom was a neon-fluorescent hall of triangular mirrors. (Perhaps in response to quizzical attention, it has been toned down.) Geometric forms abound, the furniture looks vaguely Scandinavian woodsy yet sleek and the over-all feeling is that of a hippie ski cabin.