We watch for backstories, icons, rites of passage, quotable quotes and if they stumble, we are able to forgive and forget.

FORBES: Lance Armstrong: End Of The Strong Brand?

You can read more Dong Tao quotable quotes here.

FORBES: China's Barbie Doll Economics

Quotable quotes are coins rubbed smooth by circulation.

NEWYORKER: Notable Quotables

There's something about quotes on mugs, especially as handsomely rendered as the Quotable line was, that could have coaxed me to stay all day.

WSJ: On the Scent of a Hit