The goal came so quickly that in the radio commentary box, one English announcer was still naming the broadcast's sponsor.
Since 6 April customers have been contacting both Which? and Radio 4's Money Box to complain.
The Liberal Democrat's Treasury spokesman Lord Newby spoke to Radio 4's Money Box on 13 April, after meeting the FSA to discuss the problem.
He told Radio 4's Money Box programme that the points would be redeemed at the "top end" of the cash values offered to commercial partners.
BBC: NEWS | Programmes | Moneybox | Nectar launches charity promotion
"Gift cards are essentially IOUs, but if a company goes bust, or into administration, whoever has the gift has no rights at all, " explains Paul Lewis, presenter of BBC Radio 4's Money Box.
"It would either make them think twice about building on flood plain land or it would make them change the design basis upon which they're built, " he told BBC Radio 4's Money Box.
BBC: NEWS | Programmes | Moneybox | Call for flood insurance change
Shelter campaigned for EDMOs to be introduced, but told BBC Radio 4's Money Box programme that it fears the number of properties brought back into the rental market will remain small unless the government acts.
Consumer groups, and BBC Radio 4's Money Box programme have revealed how some High Street bank customers were being denied this right, and the Financial Ombudsman Service said it had seen a steady stream of complaints about CPAs.
"I'm sure the preparation we've done this time will make sure we'll tick the box, " he told BBC Radio Merseyside.
Money Box is broadcast on Saturdays at 12:00 GMT on BBC Radio 4 and repeated on Sundays at 21:00 GMT.
Money Box is broadcast on Saturdays at 12:00 GMT on BBC Radio 4 and repeated on Sundays at 21:00 BST.
So far, there's a comforting group of heavy hitters, including Skitch, Box.net, Associated Press, Evernote, eBay, StumbleUpon, Pandora and Slacker Radio.
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