Television is like rain and we catch the rain in buckets and re-deploy it to the social channels to make our sales opportunity and brand grow.

FORBES: Innovative Advertising Is About Integrating TV with Social - Kia Motors Uses Social Media to Reach the New Audience

Kathy had grown up in Baton Rouge and was used to the hurricane routine: the litany of preparations, the waiting and watching, the power outages, the candles and flashlights and buckets catching rain.

CNN: Excerpt: The calm before Katrina