This is where Pat Solitano (Bradley Cooper) and Tiffany Maxwell (Jennifer Lawrence) meet for a late-night bowl of Raisin Bran.

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Instead of pushing heavily discounted boxes of Raisin Bran, for instance, Kellogg introduced Special K Red Berries cereal containing freeze-dried berries.

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One of those steps involved spinning off its high-margin cereals like Post Raisin Bran and Cocoa Puffs into a separately traded company.

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Discount promotions like "buy one, get one free" on giant boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.

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Discount promotions like "buy one, get one free" on giant, 25.5-ounce boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.

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