While its cable networks business continued to grow at a healthy rate of 6%, the advertising business saw a significant jump.

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In addition to that past damage award, the jury also granted a reasonable royalty rate of 3.5% on the search-advertising revenue of infringing firms.

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Subscribers number more than 100, 000, and Beauchamp brags of a 20% monthly rate of growth in the past year, most garnered strictly by word-of-mouth advertising.

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The report, drawn from more than 4, 000 sites' advertising data, asserted that the rate of fraudulent clicks was 15.8% in the second quarter of 2007, up 1% from three months earlier.

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Average engagement rate with ads on Twitter is orders of magnitude better than traditional media advertising.

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PlaceIQ recently announced a partnership with Starcom MediaVest Group (SMG) to launch the Place Visit Rate, a way to monitor the ratio of people who view mobile advertising for a physical retailers and are later observed in a bricks and mortar store.

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That is a startlingly high response rate for most any kind of marketing pitch, especially in this era of advertising clutter.

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All accounts point to the likelihood that the auto manufacturer was not evaluating Facebook advertising by ROI, but rather the antiquated metric of click-thru-rate (CTR).

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In March 2012, a survey of 40 papers found that they were losing print advertising revenue at seven times the rate they were gaining digital ad dollar.

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